Privacy Policy

North Coast 500 Ltd (NC500) are committed to protecting and respecting your privacy.

This policy (together with our website terms of use) set out the basis in which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

The rules on processing of personal data are set out in the General Data Protection Regulation (GDPR).

Our pledge to you:

  • Is to hold your data securely
  • Never share your data with our partners or third parties unless you agree
  • Use your data to tailor the information we provide you and improve our services
  • Put you in control by allowing you to update, delete and access your data

1. Definitions

Data controller: A controller determines the purposes and means of processing personal data.

Data processor: A processor is responsible for processing personal data on behalf of a controller.

Data subject: Natural person

Categories of data: Personal data and special categories of personal data

Personal data: The GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified by reference to an identifier (as explained in Article 6 of GDPR). For example name, passport number, home address or private email address. Online identifiers include IP addresses and cookies.

Special categories personal data: The GDPR refers to sensitive personal data as ‘special categories of personal data’ (as explained in Article 9 of GDPR). The special categories specifically include genetic data, and biometric data where processed to uniquely identify an individual. Other examples include racial and ethnic origin, sexual orientation, health data, trade union membership, political opinions, religious or philosophical beliefs.

Processing: means any operation or set of operations which is performed on personal data or on sets of personal data, whether by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Third party: means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

2. Who are we?

The North Coast 500 Limited is the data controller. This means we decide how your personal data is processed and for what purposes. For all data matters contact [email protected] or call 01463 229849

3. What personal information will North Coast 500 collect about me?

The privacy policy tells you:

  • The information we collect from you
  • Why we collect it
  • How long we store it
  • Our legal basis for processing your personal data
  • Who if anyone we disclose your personal data to
  • Your rights and how you can see, update or delete your personal data
  • Our digital services. This includes our website and mobile app
  • Services we use to communicate like social media
  • Contact us directly, via email, phone, letter
  • Meet us in person at events

4. Information we collect from you and the categories of personal data concerned.

We may collect and process the following data about you: You may give us information about you by filling in forms on our website or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, apply to become a member, participate in social media functions on our site, enter a competition, promotion or survey, and when you report a problem with our site or your NC500 membership or merchandise orders.

We require your personal data to deliver, your membership, merchandising order or email subscription. We collect and process the following data about you:

  • Merchandising customers:
  • We collect your name, email, billing and delivery address to process and dispatch your order(s).
  • The data will be held securely for a period of up to 24 months and then deleted permanently.
  • Personal memberships:
  • Traveller members (electronic membership): we collect your name and email to create an account on our website to allow membership accesses.
  • Explorer and Gold Members (postal membership): we collect your name, email, billing and delivery address to process and dispatch your membership pack.
  • The personal membership data will be held securely for a period of up to 24 months and then deleted permanently.
  • Any NC500 personal members will have to opt-in to receive our monthly membership e-newsletter from 25th May 2018. Any NC500 personal members (prior to 25th May 18 or from 25th May 18) can unsubscribe/ opt-out at any time from the NC500 membership email list. It’s the responsibility of NC500 personal members (active or non-active members) to unsubscribe / opt out from the NC500 membership list to stop receiving marketing communications from us.
  • Business Club Membership/ Partnership:
  • We collect your name, company name, email, address, phone number and financial information to process and activate your NC500 business membership. This allows us to set up payment and send out relevant business member benefits.
  • The data will be held securely as long as your membership with us is active. If you decide not to renew your business membership, we will hold the data securely for a period of 6 months and then delete it permanently.
  • Any new business members operating as a ‘’sole trader’’ will have to opt-in to receive our monthly business membership email newsletter from 25th May 2018. In the event, NC500 business members/ partners, don’t renew their business membership/ partnership, they will be automatically removed from our business newsletter email list within a month of the expiration of your membership.
  • Email newsletter subscribers
  • To subscribe to our monthly e-newsletter, we request your email, first name and name. We only collect the data when we have your consent / you have opt-in to receive monthly email marketing communications from us. We retain this in a secure database.
  • Any email subscribers can opt-out/ unsubscribe from the NC500 mailing list at any time (this is your responsibility to unsubscribe from our monthly e-newsletter if you do not wish to receive marketing communications from us).
  • Competition entries
  • When you enter a competition, we may collect your name and email address. You are also given the option to consent to future email marketing from us. We process this data as part of our contract to you and we retain it for 24 months after the competition has closed.
  • However, if you consent to future marketing we will continue to process your data on that basis. We may use this data and other data we hold about you to tailor the communications we send and improve our service to you and others. We store this in a secure database. If you withdraw consent it will be deleted within a month.
  • If you consent / opt-in to marketing from our named partners, we will share your data with them.

5. When you use our digital services

Web Analytics

We use website log files, cookies, digital analytics (Google) to gather information about how people use our website (

We do not collect or store your personal information (e.g. your name or address) in our website analytics.  However, we can recognise that behaviours belong to a single person. The information collected helps us investigate whether our website meets its users’ needs as well as to evaluate how our website can be improved. We store information about what pages you visit, how long you are on the site, how you got here and what you clicked on.

Website log files collect your IP address, when you visited the site and the pages you visited. IP address is a numeric code assigned to a device based on your geographical location.  If for example you are in Edinburgh your IP address will be the same as other users accessing the internet from Edinburgh.

Cookies are small text files which are delivered onto your computer by websites that you visit. Our use of cookies is integral to both the current visitor experience and how we shape and grow our web-based services in the future.

Digital Analytics & Doubleclick

Digital analytics tools such as Google Analytics and DoubleClick may be used to record anonymous user’s interaction with NC500 website ( This data may then be used to retarget users through advertising on other websites, therefore an individual’s behaviour on one of our websites may result in them being retargeted with advertising related to the pages they visited or actions they took on the site.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of our use of Analytics by visiting the Google Analytics opt-out page.

Remarketing Lists for Search Ads (RSLA)

Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to North Coast 500 website.

We may also use Cookies to serve ads based on a user’s prior visits to our website, as well as to develop remarketing lists for customised campaigns.

Users may opt out of Google’s use of cookies by visiting the Google advertising opt-out page. In addition, you may also opt out of third party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.

North Coast 500 App

When you download the North Coast 500 iOS or Android app and start using the app, non-personally identifiable, device data is collected to improve the future experience for you and other people using the app.

The data is collected by Whereverly Limited, the company responsible for the development, maintenance and improvement of all North Coast 500 mobile apps. Legitimate interest is the lawful basis under which the data is being processed.

The data collected relates to your actions in the app and your location. No personally identifiable data is collected. The data that is collected is related to the app ID and client ID. The app ID is used to identify the app. The client ID is used to correlate events from the same app instance (app on a specific device).

The data is stored on your device and transferred to Amazon Web Services, a market leader in data storage. The data will only be processed with a time lag (1-7 days), as we never need to know where the devices are in real time. The data is being collected to allow historical analysis and the understanding this brings to making improvements to the service. The data will be stored indefinitely. The data will be aggregated to produce reports and heatmaps which will be shared to government bodies (such as, Scottish Enterprise), tourism groups, academic institutions and the public. The reports and heatmaps will not include any reference to, or possible way to access or identify, client IDs.

The in-app usage behaviour data will be used to improve the overall experience and function of the app and to identify new useful features to develop.

The North Coast 500 app can be used without giving us permission to collect location based data. Simply do not give us permission in the on-boarding journey or turn off your GPS. However, the experience will not be the best it can be, as the app will not be able to deliver accurate location-based content to you.  Map pins and notifications are based on the interests you selected in the on-boarding journey. Your preferences can be cleared or changed in the Settings Section of the app.

If you have any queries on the collection, storage or processing of data please email your query to: [email protected]

6. What is our legal basis for processing your personal data?

Our lawful basis for processing your general personal data is for the consent of the data subject in order to deliver your membership, merchandise order, and continue to receive communication on news and updates from NC500.

More information on lawful processing can be found on the ICO website.

7. Sharing your personal data

Your personal data will be treated as strictly confidential. We will never share your personal data with our partners or any third parties unless you agree/ opt-in.

8. Providing us with your personal data

We require your personal data as it is a requirement of delivering your membership, merchandise order or subscription.

9. Your rights and your personal data

Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

  • The right to request a copy of the personal data which we hold about you
  • The right to request that we correct any personal data if it is found to be inaccurate or out of date
  • The right to request your personal data is erased where it is no longer necessary to retain such data
  • The right to withdraw your consent to the processing at any time, where consent was your lawful basis for processing the data
  • The right to request that we provide you with your personal data and to transmit that data directly to another data controller (known as the right to data portability) where applicable (i.e. where the processing is based on consent or is necessary for the performance of a contract with the data subject and where the data controller processes the data by automated means)
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing
  • The right to object to the processing of personal data where applicable (i.e. where processing is based on legitimate interests or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics)

10. Transfer of Data Abroad

We do not transfer personal data outside the EEA.

11. Automated Decision Making

We do not use any form of automated decision making in our business.

12. Further processing

If we wish to use your personal data for a new purpose, not covered by this Data Privacy Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions.

13. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, will be sent to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

14. How to make a complaint

To exercise all relevant rights, queries or complaints please in the first instance contact [email protected] or call 01463 229849

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England.

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