The NC500 has experienced phenomenal success in promoting the North Highlands tourism on a global scale. We have generated a brand reach of over 1 billion users in 2016, and have captured the imaginations of millions of people.
Featured by the media as ‘’one of the top 5 coastal touring routes in the world
’’ and ‘’the No2 reason to travel
’’, NC500 has received critical acclaim from leading national and international media including: National Geographic
, Rough Guides
, The Guardian
, The Times
, The Telegraph
, BBC Country File
, BBC Reporting Scotland
, BBC The One Show
,… to name a few.
We have created the North Coast 500 Business Club Membership to create a closer knit community of the businesses from all corners of the North Highlands, who share a common goal in creating better opportunities for their businesses and outstanding experiences for visitors.
NC500 in Figures
Key Benefits of Joining NC500 Business Club
- 1 Billion Audience reach in 2016
- 81,000 Unique Users per month
- 112,000 Sessions per month
- 370,000 Page Views per month
- 50,000 Fans/ followers on social media
- 5 Star reviews on Trip Advisor
NC500 official business members receive exclusive access to a range of benefits
to highlight you as a trusted business supporter of the route to NC500 visitors, and will increase the awareness, visibility and success of your business through our business members-only marketing programs.
Some of the key benefits include:
1. Featured Listing on the North Coast 500 website
2. Priority PR and marketing activities
3. Social media promotion package
4. Permission to use the North Coast 500 brand/logo
5. Monthly business newsletter to keep you inform on the facts and figures that matter!
See all the benefits
Business Members Testimonials
Here are some testimonials from a few of our existing business members on how the North Coast 500 has already made a significant impact on their business:
Local hotelier: Dan Rose-Bristow from The Torridon, Torridon, Wester Ross
Local Distillery: Martin Murray, Co-Founder from Dunnet Bay Distillers, Dunnet, Caithness
"Since the inception of North Coast 500, we have positively embraced the initiative and tried to maximise and leverage the opportunity of being on the route and being associated with the brand. We have seen real interest when people have been booking accommodation and a number of bookings we have had come directly from customers hearing about NC500. They have all been completing the route, typically over 5-7 days and have been staying in a variety of establishments on their way around. We have had customers travel by classic car, motorbike and bicycle so far and they have all been amazed by the scenery and stunning driving available and very complimentary about the hospitality they have received in the Highlands. We have already started taking bookings for next year and the North Coast 500 is becoming a well-publicised and inspiring destination for visitors."
Local B&B: Dave McBain from Davar B&B, Lochinver, Sutherland
"Since the route began:
’We've been trading for 2 years and therefore we have had 1 year with NC500 and 1 year without. As a direct comparison our numbers have increased from about 20 visitors a week to just under 100. Our sales are at 10 times our original business plan, and this has given us the confidence to build a dedicated retail outlet. The planning application for this has been made. In addition I would say that this has had a big impact on our brand awareness in the UK and abroad.’’
We also keep a list of bookings by month at Davar, and our current numbers are about 2 months ahead of last year (ie rooms booked for the year, year to date are about where we were in July last year).
- Year on year number of bookings up around 15%.
- Winter bookings up 240%.
The big number for us though is the off-season bookings - it's not huge, but from next to nothing it shows a clear growth.
Another interesting one, which we are picking up on anecdotally, but haven't been measuring is how many people raced around the NC500 last year (ie doing it in 1-4 days) and are returning this year to do it at a more leisurely pace - and therefore staying for a few nights rather than just the one. From a B&B perspective, those are the bookings we really like".
How to join?
To join Dan and many others, and begin to capitalise on this amazing opportunity and become part of the growing NC500 community, simply fill out the online application form (check out the application guidance notes
). If you choose to pay with direct debit, we need the original HARD COPY of the Direct Debit sent to us by post.
Once confirmation of payment has been received, your featured listing will go live within 2 weeks. You will receive your welcome letter, member’s club window vinyl and more information on how to get the most out of your new Business Club membership. Please note, if you paid by direct debit, payment takes three weeks to process.
Download Direct Debit Mandate Form
If you have any questions please don’t hesitate to contact us by email – email@example.com
or by telephoning the main office on 01955 609806!
The North Coast 500 Team